In January 2009, we began hosting a networking event called a Startup Meetup to bring together our readers and the advertisers who want to work with them. We use the publication to invite our readers to meet our advertisers.
The Startup Meetup Events quickly grew and regularly attract 80+ people for each venue. View photos and comments from the 110+ events held to date at www.newstartupmeetup.com.
Our Startup Meetup group – made up of those who have registered online – now numbers more than 4,800, making it the state’s largest business related Meetup.com networking group. A key factor in that growth is how we use New Business Minnesota to promote and grow the group.
When people ask if our advertising works, we point to our fast growing networking group.
In 2009, we started doing sponsored theme covers – “The Power of Cash Flow,” “Hiring Your First Employee,” “Your First Office” – and then reprising them at a two-hour workshop. Attendance ranges from 60 to 80+, depending on the topic. The columns by our sponsors are posted at our website along with videos and the workshops are now being recorded and available at our website.
Small Business Resource Expo is a twice-yearly, pure B2B exhibition that brings together small business owners and managers, new businesses and entrepreneurs planning a startup. Exhibitors offer a range of products and services that are essential to successful small businesses event that attracts hundreds of attendees and 50+ exhibitors each fall and spring.
There are no business or celebrity speakers. No break out session. The main attraction is the collections of exhibitors who are looking to share their expertise with the attendees. You could find all the resources you would need to start a business just by attending one Expo.
After four years of publishing informative columns from leading business thinkers in 12 different market segments, in 2015 we assembled them into the New Business Minnesota Small Business Board of Advisors. The board shares their insights in three issues each year, and then provides updates called the Report from the Board at a reception / networking event held at various locations around the metro.
In 2015, we took a major step in identifying where in the state the entrepreneurial spirit burns bright. Working with all the data we have accumulated about statewide new business at the Minnesota Secretary of State’s office, we now have plotted a year’s worth of data on a map.
Further, we created the New Business Minnesota Index that enables us to rank individual cities on their entrepreneurial spirit.